Branding Guidelines

Whenever possible, the logo should be used in full primary colors as shown here. The full color version works best on a white or light-colored background. If a dark background is used, see the light variation.

For instances where the logo can only be used in one color or when legibility of the full color logo would be sacrificed, the logo should appear in white or dark blue. A black logo is provided here if there are further restrictions on color options.

It’s very important to maintain the legibility and carefully crafted qualities throughout all applications. Please do not:

  1. Stretch or squish the logo
  2. Apply effects to the logo (e.g. drop shadow)
  3. Do not add stroke or other design elements
  4. Do not use the logo on complex backgrounds that compromise readability
  5. Do not use any other colors than the ones below
  6. Do not rotate the logo
  7. Do not use typefaces to spell out the name, use those in the logo

Please contact us at info@waterfrontpartnership.org if you have questions about logo usage.

Logo

PDF | JPG | PNG

Light Variation

PDF | JPG | PNG

Single Color Variation

PDF | JPG | PNG

White Variation

PDF | JPG | PNG

Black Variation

PDF | JPG | PNG